#1 Question from Loan Officers

The number one question I get asked by Loan Officers is “What are other Loan Officers doing to get business?” “What are they doing with you that is working?”

Automatically my answer is this: Consistent Marketing Efforts

My clients that are busy originating loans are working with me to do marketing on a consistent basis every month. We have developed a plan together and they have stuck with it; even at the end of last year when times were tough. Even more so they have acknowledged that they don’t have time to do the marketing or they don’t want to and they have handed it completely over to me. Those that have done this have set themselves up for success with the mini refi boom we are experiencing and also for the spring market that is right around the corner.

Tired of the up and down income roller coaster? I can help you consistently market your business so you are ready for the spring and summer markets that are right around the corner. I am here to help!

Updating Your Database

Here’s a tip to help you keep on top of adding your new clients and leads to your database!

• To start a successful marketing campaign, compile a list of your past clients, family, friends and business partners.
• Keep the list in Excel format and make a goal to update the list with new contacts on the same day every month.
• By setting a specific day every month to update your database it won’t seem as daunting and your database will be much easier to manage
• Updating your database will also save you time when you want to send a direct mail campaign!