Lead Follow Up Campaign

Here is my follow up campaign that I created for following up with my leads. The key is to scheduling it and making sure you have the materials ready when you want to send out the campaign. Make it Automated!

Follow Up Activity #1: Send thank you email the day I met the prospect and include free report: “10 Free Tips to Kick Start Your Marketing”

Follow Up Activity #2: Follow up meeting and email with a phone call 3-4 days after initial meeting. Schedule the phone call in planner. (If meeting is scheduled skip activities 3-5 and put on new client marketing schedule.)

Follow Up Activity #3: Mail prospect sample marketing portfolio

Follow Up Activity #4: Email prospect about marketing plans Automated Marketing offers

Follow Up Activity #5: Final Phone Call follow up to prospect

I ask for a business card every time I meet a new prospect. Then I ask them if I can add them to my email list. It is very important to write an email newsletter to send to prospect and clients–more on that in future post. This is my 5 touch point follow up schedule– what’s yours? If you need help with a lead follow up campaign let me know, I can help!

Reconnect with Postcards

Has it been a few months maybe even a year since you have reached out to your database?

By sending out a simple postcard you can reestablish contact with your database and let them know you plan to stay in better contact with them.

Mailing postcards is also a cost effective way to update your database by utilizing the “Return Service Requested” through the post office.

Updating Your Database

Here’s a tip to help you keep on top of adding your new clients and leads to your database!

• To start a successful marketing campaign, compile a list of your past clients, family, friends and business partners.
• Keep the list in Excel format and make a goal to update the list with new contacts on the same day every month.
• By setting a specific day every month to update your database it won’t seem as daunting and your database will be much easier to manage
• Updating your database will also save you time when you want to send a direct mail campaign!