Updating Your Database

January 8, 2008

Here’s a tip to help you keep on top of adding your new clients and leads to your database!

  • To start a successful marketing campaign, compile a list of your past clients, family, friends and business partners.
  • Keep the list in Excel format and make a goal to update the list with new contacts on the same day every month.
  • By setting a specific day every month to update your database it won’t seem as daunting and your database will be much easier to manage
  • Updating your database will also save you time when you want to send a direct mail campaign!